Marketing Analytics · Lehigh University · Class of 2026
Business Analytics graduate with hands-on experience building a franchise operation from the ground up — from coordinating a $5M SBA loan to designing the analytical infrastructure and pricing models that drive a $1.5M-revenue business.
Live Analysis · In Progress
End-to-end CLV analysis on 3 years of real operational data from a pet daycare and boarding facility. Built a MySQL database on AWS RDS from a 2.4GB Gingr backup, then modeled customer segments, cohort retention, and revenue drivers across boarding, daycare, and grooming service lines.
MKT 326 · Assignment 1
Analyzed Sephora product reviews using VADER sentiment scoring, word clouds, POS tagging, and statistical hypothesis testing to compare L'Occitane vs La Mer brand perception.
MKT 326 · Assignment 2
Built linear and logistic regression models on 50,000 Florence Books customers to predict online book club subscriptions. Profiled top and bottom deciles for targeted email campaign design.
MKT 326 · Assignment 3
Modeled customer lifetime value for Netflix's 52.77M US subscribers, quantifying the revenue impact of original series viewership on retention and justifying content investment decisions.
Analytics Project
Cleansed and analyzed a 250,000-row dataset of EV charging station data, vehicle registration records, and demographic data. Built an end-to-end pipeline delivering executive-ready market entry recommendations.
Analytics Project
Managed a simulated multi-currency trading portfolio across G20 economies, applying macroeconomic analysis and quantitative risk assessment to inform position sizing and execution decisions.
K9 Resorts Luxury Pet Hotel
Manager
Feb 2023 — Present
D'Huy Engineering
Project Management Intern
Jul 2021 — Aug 2021
I'm a Business Analytics major at Lehigh University graduating May 2026, with a focus on marketing analytics, predictive modeling, and data-driven strategy. My work sits at the intersection of quantitative methods and real business decision-making.
At K9 Resorts, I joined prior to launch and helped build the business end-to-end — coordinating the $5M SBA loan approval process, contributing to facility construction, and establishing the operational and financial infrastructure for a location now generating $1.5M in annual revenue. I built all reporting systems from scratch, including a CLV model, financial dashboards, and operational KPIs across 400,000+ data points used in weekly executive decisions.
I analyzed retention data across 1,200+ client accounts to diagnose churn drivers and implemented targeted service improvements that increased client retention by 30%. I also conducted quantitative expenditure analysis that drove an 8% cost reduction and 9% improvement in profit margins.
Technical Skills
MKT 326 · Marketing Analytics